Amazon PPC & Listing Optimization Specialist
I manage Sponsored Products, Brands and Display, and I use the same Brand Analytics data to tune your listings. Your ads and your listing work toward the same keywords. You get clear weekly reporting and one person who owns the channel.
Services
Start with one service or hand me the whole channel. Every engagement comes with weekly check-ins and clear next steps.
Sponsored Products, Brands and Display, set up and managed to a clear TACoS or ACoS goal.
Titles, bullets and backend search terms rewritten from real search data instead of guesses.
A full review of what's working, what's wasting money, and what to fix first.
Problems caught early, before they show up in your monthly sales.
How I work
I pull your Business Report and ad reports and review structure, wasted spend, listing gaps and account health. You get a short written plan, ranked by impact.
Week 1We agree on one goal, usually a TACoS target. I group your products the way your business thinks about them and clean up campaign structure and naming.
Week 1–2New campaigns built from harvested keywords and launched through bulk files, with nothing launched twice. Bids are managed at the target level. When a target's spend passes 60% of the product price with no sale, it gets paused.
OngoingA weekly check-in with what changed, why, and what's next, plus a monthly report against target. Listing updates follow the search data.
Weekly / monthlyTools I've built
I build my own Excel, VBA and Python tools for audits, launches and monitoring. Clients get consistent, checkable work instead of one-off spreadsheets.
A full-account audit workbook built around configurable product groups. Groups are defined by rules on SKU, ASIN, title, campaign or keyword (contains, starts with, exact or wildcard), and the first match wins. That lets every client's catalog be grouped the way that brand thinks about it.
It takes the account's Sponsored Products bulk export and keyword research (Cerebro, Search Query Performance or Search Term reports). It sorts candidates into Broad, Phrase, Exact and "Gold Panning" lists using volume, purchase and spend floors. Anything already live for that ASIN is skipped.
A Helium 10 Cerebro-style keyword workbook built from Brand Analytics: Search Query Performance, Top Search Terms and top-clicked-product data. It finds the top 10 competitor ASINs and ranks keywords by relevance and purchase share.
A fast browser dashboard covering every account I manage: sales, ad spend, ACoS, TACoS and ROAS against each brand's targets, budget pacing, an ASIN table and automatic alerts. Built to replace a slow 30 MB monitoring spreadsheet.
Results
Brand names, products and ASINs are removed and figures are rounded. Most of these were agency engagements at My Amazon Guy: I managed the PPC as part of a team, so the results belong to that team too. Each before/after compares the same kind of 30-day ad window taken from the account's own exports. Seasonality isn't adjusted for, so I note where a sales event falls inside a window.
US orthopedic & medical-supplies seller · ~2,700 advertised ASINs · SP, SB, SD
Period: the earliest 30-day backup on file (Mar–Apr 2025) vs. March 2026.
What changed in the files: the account went from about 700 to about 6,800 enabled campaigns, and negative targeting more than doubled. Spend stayed within 4%.
Where it landed: about $860K in total sales in March 2026 at a 14% TACoS.
US packaging-supplies brand · ~2,150 advertised ASINs · SP, SB, SD
Period: the earliest 30-day backup on file (Jun–Jul 2025, which included Prime Day) vs. March 2026.
What changed in the files: enabled campaigns were consolidated from about 1,370 to 625, and negative coverage roughly tripled.
Where it landed: April 2026 brought about $780K in total sales at a 20% ACoS and an 11.7% TACoS.
US home-textiles brand · 4,000+ advertised ASINs · Q4 peak
Period: the 30 days before Nov 12 vs. the 30 days to Dec 4, 2024, covering Black Friday and Cyber Monday.
What happened: ad spend was scaled about 2.2x into the holiday peak, and ACoS stayed level instead of climbing. Most of the sales lift is seasonal. The point here is that efficiency held at that volume.
US specialty food brand · 2 parent ASINs · Seller Central US
Period: the first 3 weeks (Sep 17 – Oct 7, 2026) vs. the 3 weeks before I took over.
What I did: rebuilt the campaigns from Brand Analytics and competitor keyword research and scaled spend from a very small base. A keyword-driven listing rewrite is in progress.
Honest caveat: TACoS rose from about 10% to 30% while spend was rebuilt. This is three weeks of data, not a finished result.
US appliance-parts seller · ~470 advertised ASINs · plus a Canada storefront
Period: a 30-day window to early Dec 2023 vs. one to early Aug 2024. Both windows include a sales event.
What changed in the files: negative targeting nearly doubled and clicks grew 76% at a lower CPC. On the Canada storefront, spend was cut by more than half and ACoS fell from 26% to 15%.
US supplement brand · drink-mix powders · SP, SB
Period: a 30-day window to early Mar 2026 vs. one to mid-Jul 2026.
What changed in the files: enabled campaigns grew from about 60 to about 260, and a negative-keyword layer was added where there had been none.
| Account (anonymized) | Market | Windows compared | Ad spend | Ad sales | ACoS | Role |
|---|---|---|---|---|---|---|
| Orthopedic & medical supplies, ~2,700 ASINs | US | Mar 2025 → Mar 2026 | +4% | +37% | 28% → 21% | Team |
| Packaging supplies, ~2,150 ASINs | US | Jul 2025 → Mar 2026 | +22% | +58% | 26% → 20% | Team |
| Home textiles, 4,000+ ASINs (Q4) | US | Oct–Nov → Nov–Dec 2024 | 2.2x | 2.3x | 40% → 39% | Team |
| Appliance parts, ~470 ASINs | US | Dec 2023 → Aug 2024 | +27% | +22% | 16% → 17% | Team |
| Appliance parts, ~340 ASINs | CA | Dec 2023 → Aug 2024 | −57% | −25% | 26% → 15% | Team |
| Baby gear, high-ticket, ~140 ASINs | US | Dec 2023 → Aug 2024 | −20% | −12% (orders +7%) | 32% → 29% | Team |
| Supplement drink mixes | US | Mar 2026 → Jul 2026 | +17% | +48% | 47% → 37% | Team |
| Odor-control products | US | Jan 2025 → Nov 2025 | +31% | +23% (orders +17%) | 39% → 41% | Team |
| Specialty food, 2 parent ASINs | US | 3 weeks → 3 weeks, 2026 | 7x (from ~$56) | 11x | 53% → 34% | Direct · early |
| Luxury accessories, ~80–120 ASINs per market | UK, DE, FR, IT, US | 2024 | Scope only: five marketplaces run in parallel, 75–140 enabled campaigns each | Team | ||
Ad metrics are Amazon's click-attributed figures from 30-day bulk exports. Total sales and TACoS come from Business Reports where those were available. Figures are rounded and nothing here is extrapolated. Most of these accounts were agency engagements, so the results are shared with the team.
About me
I'm an Amazon PPC and listing optimization specialist based in Pampanga, Philippines, and I work US Eastern Time hours. For 3+ years I've run Sponsored Products, Sponsored Brands and Sponsored Display for US brands.
As Advertising Specialist 3 at My Amazon Guy (since June 2023), I manage around 5 of the agency's largest accounts. Two of them are flagship brands doing $500K–$860K a month in sales each, run at about 12–14% TACoS. I earned those after running up to 20 smaller accounts at once. I also work with Amazon Marketing Cloud (AMC) audiences, Vendor Central, and EU/UK marketplaces.
On my own, I work directly with brand owners on PPC audits, turnarounds and listing optimization. I'm the person doing the work and the person you talk to.
Certifications & training
Amazon Ads Academy · Aug 2025, valid to Aug 2027
Amazon Ads Academy · Aug 2025, valid to Aug 2027
MAG School · Jun 2026
PPC, SEO, Catalog, Amazon DSP, Customer Service, Retention, MAGi Essentials
Also: Amazon PPC+ (Sandbox VA) · Amazon Seller VA Masterclass (AmazoNation PH) · Udemy Must-Have VA Skills · MBA in a Box
Testimonials
[Client testimonial goes here: one or two sentences on results and working together.]
[Client testimonial goes here: one or two sentences on results and working together.]
[Client testimonial goes here: one or two sentences on results and working together.]
FAQ
For an audit, report exports are enough: Business Report by child ASIN and your Sponsored Ads reports. For ongoing management, you add me as a user in Seller Central and Amazon Ads with only the permissions the work needs. Optionally, you can connect your account to my monitoring portal through Amazon's official authorization.
No. PPC and listings work best together, so I use the same Brand Analytics search data for both campaigns and titles, bullets and backend search terms.
A weekly check-in with the numbers, what changed and what's next, plus a monthly review against your target. You can also see your account in the client portal at any time.
I'm in the Philippines and available during US Eastern Time business hours.
Let's talk
Tell me about your brand and your goal. I'll look at your account and come back with the top three things I'd fix first. There's no obligation.
Book a call [Calendly link]